Junk!
For this project, I set out to create a cohesive brand for an indie punk band, and I wanted to embody my goal of merging the tactile and the digital. Working around a theme of “junk”, I dug through my own junk drawers and created assets using whatever I could find. I used everything from clothespins, to guitar picks, to random packets of hot sauce.
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Paired with a distressed halftone and a bright color palette, I was able to convey a fun but edgy personality with a lot of room for variation and play. I also did my own photography for this project, shooting two rolls of film which gave even more tangible qualities to the work.
